The company launched a new cloud-based property management system, ChoiceEdge, that provides real-time access to data, analytics, and business intelligence tools.It also introduced a new mobile app that allows guests to easily book and manage their stays.Additionally, the company has implemented enhanced cleaning and safety protocols to ensure the health and well-being of guests and staff during the COVID-19 pandemic.Overall, the current state of Choice Hotels is one of growth, innovation, and a commitment to providing exceptional guest experiences. The company offers a range of hotel brands that cater to different types of travelers and their needs from economy to upscale.Choice Hotels International has continued to add new hotel properties to its portfolio through acquisitions, partnerships, and franchise agreements.In 2020, the company announced that it had signed a record 415 new domestic franchise agreements and added 35 new hotels to its system, including 18 brand-new construction projects.Hotel Brand Number of Properties Comfort Inn 2,128 Quality Inn 1,715 Clarion 338 Ascend Collection 372 Cambria Hotels 56 Choice Hotels has also made significant progress in enhancing its technology offerings to improve the guest experience and streamline operations for franchisees. In this blog post, we will discuss the current state of Choice Hotels, why moving upmarket is important, and the future prospects for the brand.Whether you're a potential guest or a curious industry outsider, read on to learn more about the changes in store for Choice Hotels.Current State of Choice HotelsThe Current State of Choice Hotels reflects the company's continued growth and success in the hospitality industry.Choice Hotels International is a global hospitality brand that manages and franchises more than 7,000 hotels in more than 40 countries and territories. Choice Hotels Record 2022 Hinged On Moving UpmarketĪs the hospitality industry continues to evolve, Choice Hotels is among the many players adapting to new trends in consumer behavior.Choice Hotels is well known for offering affordable, yet comfortable accommodations for travelers.However, in a market that is constantly changing, being satisfied with the status quo is not enough.To remain competitive and meet evolving consumer demands, Choice Hotels has been exploring ways to move upmarket.
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